International Business

"I chose the International Business program for its diverse curriculum, which helps shape well-rounded professionals capable of excelling in any field. One of my favorite courses was marketing, where I learned about sustainable marketing and ethics. For future IB students at THUAS, I recommend having a growth mindset to enhance your learning. Participate in group projects—they deepen your knowledge, help establish valuable networks, and build essential communication skills for thriving in a global business environment."

"Studying International Business at THUAS is a life-changing experience. From the diverse subjects and projects to the networking and amazing connections I'm making, it feels like I am building a solid foundation for my business career. I am learning new skills everyday and allowing myself to enjoy every moment at THUAS. The study’s application to real-life cases allows us to better understand the world of business and make meaningful impact in our future careers." 
 

"As a new student my experience at THUAS has been a mix of excitement and challenges. I've loved the possibility of meeting new people from all around the world and engaging in classes and activities that brought me and my new friends even closer. However, managing my time effectively to have the most out of student life has been a bit tough. Additionally navigating through Brightspace might be tricky in the beginning, but it's all part of the journey, isn't it? Thanks to support of my mentor and the lecturers everything goes smoothly though and has me wanting to grow and make the most of my time here."

"I really like the international diversity in the programme. I am a Dutch student, but being able to meet people from so many different countries right here in the city I grew up in is really special. I did not really know what I wanted to study before, but this bachelor is so diverse, I had plenty of time to discover that Human Resources was the field for me."

"As a second-year IB student, I have had many opportunities for development since moving to the Netherlands and joining this university. It has been an amazing experience, filled with many valuable connections. While there have been challenges, I believe that effort helps to overcome them. With the support of my family and friends, I have achieved becoming the Chair of Focus [the International Business study association], along with other accomplishments and more to come."

“I am in my third year working for IB, and I teach Economics, Applied Statistics, Business Mathematics, Applied Research Methods and Global Business Economic Analysis Project. Before joining IB, I worked in various financial roles for multi-national companies such as ExxonMobil, MSD and Vopak in both Czechia and here in the Netherlands. What drives me as a lecturer is breaking down difficult concepts together with the students and seeing them achieve their goals.  I enjoy using my own professional background to inspire students to apply their learning to real-world challenges. To new students: Studying at IB is an exciting journey, especially if you are interested studying in a diverse environment and enjoy engaging with real-life case studies. If you are ready to connect theory with practical situations, IB is the right place for you”. 

“I joined The Hague University of Applied Sciences in 2020, where I teach Marketing, Sales, and Strategy-related modules in the International Business program. Prior to this, I spent over 15 years working in brand management and marketing strategy for multinational companies across Spain, Mexico, Brazil, and the BeNeLux region. As a lecturer, I am passionate about helping students grow into professionals who can use their business skills to create a positive impact on society. I bring my international experience into the classroom and foster an environment where students can learn from each other’s diverse perspectives, reflecting the truly global nature of our student body. To prospective students: The IB program offers a dynamic and inspiring learning environment, enriched by lecturers with diverse professional backgrounds—from entrepreneurship to leadership in multinational corporations. Here, you’ll gain not only the knowledge and skills needed to succeed in business but also the tools to make a meaningful difference in society. The diversity of our lecturers and students provides a unique perspective that prepares you for a successful global career.” 

“My teaching philosophy emphasizes collaboration. While I have extensive knowledge to share, I prioritize understanding my students, recognizing their unique strengths, and tailoring lessons to make learning engaging and relevant. I joined IB in 2014 to teach e-business, including website building and social media strategy. Over the years, I’ve taught various modules and now focus on Career Development/Explico, mentoring, supervising internships, coaching theses, assessing, and alumni relations. I also teach summer school, guest lecture at other programs, and contribute to the diversity & inclusion network, particularly on neurodiversity. Before IB, I founded Zestee and non-profit organizations in Australia. I continue projects and volunteer work alongside IB, bringing real-world experience to students.” 

“After International Business I went back to Romania, to our family business in battery distribution. I’ve only been back for a few months, but already I feel like my education is having an impact. As I now have a much better understanding of business structures, I was able to introduce new procedures that really improved our processes. I’m also very grateful for my internship in Asia, where I was able to visit all our suppliers.”

“I graduated from International Business and started working at a Dutch chemical trading company. Due to the minor I followed on Latin America, I have now specialized in the trade with South America; a region that is highly influenced by world politics. At work, I feel the effect of different trade agreements on a daily basis and it really helps to have already learned so much about them in university.”