Liliya Terzieva has a PhD in the field of Economic and Organizational sciences of Leisure and Tourism. She pays special attention to the combination of experiences, innovation, and competitiveness. She has gained about 20 years of international experience in various sectors, ranging from nonprofit to business. Her work has focused on entrepreneurial learning, value creation, leadership, innovative education and learning, development and quality assurance in tourism and leisure, entrepreneurship, strategic design, imagineering, institutional capacity building, and organizational development.